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Textile company 2018 withstood the pressure to dry, 2019 efforts to plant new hope

Release Date:2019-01-05 Number of Times Read:532

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2018 has passed. Looking back on this year, the economic operation has been steadily changing, changing and worrying. The external environment is complex and severe, and the economy is facing downward pressure. During the year, many textile and garment enterprises have achieved gratifying results despite some setbacks. At the beginning of the 2019 New Year, textile companies are uplifting their spirits, strengthening their confidence, and concentrating on doing their own thing, planting the future and hope in one step and one foot.

1. There have been joys and sorrows in the past year

Weng Li, general manager of Ningbo Heights Import & Export Co., Ltd. said that in the past year, the company did not achieve the target plan at the beginning of the year. On the one hand, the uncertainty of trade with the United States has led to the failure of Chinese exporters to rush to place orders, and the same is true for US buyers. They are not rushing to place orders for Chinese suppliers. At the same time, US buyers are looking for stable supplies outside of China. Business. On the other hand, due to the rising cost of domestic electricity, land, labor, and environmental costs, the cost of products has risen, foreign customers are unacceptable to some extent, and cost pressures are difficult to pass to the final customers.

In the face of the same situation, Wang Lihua, general manager of Yancheng Hongxiang Clothing Co., Ltd., is worried. In 2018, Wang Lihua increased the strength of orders in the domestic market. But he also clearly realized that he is facing a new round of reshuffle, and this road has to continue. He hoped that the government and industry associations would increase support for small and micro enterprises and help small and micro-private enterprises in the market to get out of the predicament as soon as possible.

"As a traditional textile industry, the overall industry situation is not optimistic in 2018. In addition, due to the domestic and international economic situation and Sino-US trade friction, the pressure on the industry has further increased. Environmental protection, raw materials and labor costs have further increased, and competition in the same industry is increasing. The problems of weak downstream customers' demand are all in front of the company." The relevant person in charge of Xinxiang Bailu Investment Group Co., Ltd. said this. Under the new normal of the economy, if you want to spend the "cold winter", you can only stand in an invincible position in the market competition if you are physically fit.

"Since 2018, most of the targets set by the company for production, quality, energy consumption, etc. have been realized." The person in charge of Lanxi Shenghua Textile Co., Ltd. said. However, in the process of development, enterprises are also facing the raw materials of the textile industry, the rising wages of employees, and the increasingly low processing costs of products, resulting in smaller and smaller profit margins for enterprises.

At present, what is most worried about this person in charge is that the company has insufficient innovation ability and lacks core competitiveness in the market, because the low-end products have no advantage in labor costs. To this end, Lanxi Shenghua has made up its mind to increase the intensity of R&D and innovation, expand products of other categories, and enhance the competitiveness of the market through the implementation of diversified development strategies.

2. Adhere to the results of innovation and harvest

Although the macroeconomic situation in 2018 is relatively severe, there are still many companies that have achieved gratifying growth in efficiency.

In 2018, Xinxiang Bailu Investment Group Co., Ltd. still focuses on the advantageous industries such as regenerated cellulose fiber filament and spandex. The economic structure is dominated by the regenerated cellulose fiber filament and staple fiber in the past and evolved into regenerated cellulose fiber filament. , spandex "two-wheel drive", green fiber, high-end weaving, high-end double-twisted yarn, high-end printing and dyeing and other new modes of the new business model of vigorous development. In order to improve the company's development quality and comprehensive competitiveness, the company is currently constructing 3×20,000 tons of ultra-fine denier spandex phase II (40,000 tons), annual output of 100 million meters of cold transfer printing and dyeing project, 2×170 tons/hour steam boiler project. (Two phase project.

Another important factor driving the growth of Xinxiang Egret is the enhancement of innovation capabilities. In recent years, the company has innovated in many aspects such as technology, equipment and management, and product development. The company, in conjunction with Southwest Jiaotong University, completed the transformation of the new solvent-spun cellulose filament project from laboratory to small test; “Ion Liquid Spinning Technology Research” with the Institute of Process Research of the Chinese Academy of Sciences, in solvent recovery and fiber physics A breakthrough has also been made. Cheongsam products made with the company's "Magic Silk" as the main raw material have received attention from the downstream market. Especially in the aspect of environmental protection, in the past year, the company has invested more than 50 million yuan to treat boiler combustion waste gas, process waste gas, VOCS and dust pollution, and upgraded the wastewater treatment system.

As of October 2018, the total assets of Xinxiang Bailu Investment Group Co., Ltd. reached 9.27 billion yuan, a year-on-year increase of 14.3%; the industrial output value reached 3.945 billion yuan, a year-on-year increase of 16.9%, and the main business income was 4.555 billion yuan, a year-on-year increase of 12.5%; The company realized a profit of 226 million yuan, a year-on-year increase of 31.5%; an export earned 144 million US dollars, an increase of 17.9% year-on-year. The company won the title of "China's textile and apparel brand value 50".

In 2018, Shanxi Oasis Textile Co., Ltd., whose sales revenue grew rapidly, completed its annual production and operation targets three months ahead of schedule. It broke through 300 million yuan in one month in advance. In September and November of 2018, the sales revenue exceeded RMB 45 million, which created the company's highest monthly sales record. Several indicators reached the best level in the past 50 years.

Wang Limin, secretary of the Party Committee and Chairman of Huafang Co., Ltd., believes that the market is changing, products are changing, marketing is changing, and only by unswervingly adhering to the spirit of "innovation" can we go forward. In 2018, Huafang Co., Ltd., through the adjustment of market strategy, implemented the "all-market marketing" awareness and method, the company obtained the exclusive agency rights for the production and sales of the French "Yishe" brand in China, and the "Blue Platinum" brand won the "China" Home Textiles Home Brand Media Impact Awards."

3. New Year's new bureau planting hope

When talking about the future development of the company, the person in charge of Lanxi Shenghua Textile Co., Ltd. said with confidence: "In addition to increasing the intensity of development and innovation, 2019 will further increase the development of domestic Jiangsu and Zhejiang markets, and more terminal clothing enterprises. Establish a strategic partnership."

The person in charge of Shanxi Oasis Textile Co., Ltd. said that the company should speed up the first phase of the Jinshi Textiles Intelligent Development Zone Jincheng Intelligent Development Project and complete the project, and strive to achieve the project in May 2019. The old factory area will invest more than 17 million yuan to carry out intelligent transformation of some equipment, and strive to improve the level of high-yield and high-quality production of hemp fiber cotton and hemp yarn. At the end of May, more than 5 million yuan of industrial wastewater upgrading projects were completed, and the environmental protection shortcomings were resolutely completed. In 2019, the company completed the current production value and sales income of 500 million yuan each year; the total profit was 20 million yuan. Among them: the old factory area realizes output value and sales of 300 million yuan each, and realizes a profit of 10 million yuan; the new factory area realizes output value and sales of 200 million yuan each, and realizes a profit of 10 million yuan.

In order to further improve the industrial chain, Xinxiang Bailu Investment Group Co., Ltd. took advantage of the opportunity of “retreating to the city and entering the park” to do a good job in the industrial upgrading of filaments. Focusing on the strategic development goal of “bigger and stronger fiber industry and extending industry”, the five development zones of “fiber, grey cloth, printing and dyeing, clothing and energy” are laid out. In addition, the company plans to build an annual output of 20,000 tons of regenerated cellulose filament project, with an annual output of 30,000 tons of spandex project, and strive to achieve the goal of exceeding 10 billion yuan in sales revenue at the end of the 13th Five-Year Plan.

Weng Lie, general manager of Ningbo Heights Import & Export Co., Ltd. said that in 2019, some of the production capacity and low value-added products will be transferred to overseas factories such as Cambodia. The domestic factories will unswervingly follow the path of product upgrading, self-development and design capability improvement. Under the background of the conversion of new and old production capacity, a new format of production and processing that meets the needs of the industry will be formed, with a view to achieving business growth in 2019.

For the 2019 plan, Huafang Co., Ltd. will continue to adhere to the main line of lean production management, wisdom leading, innovative development, better use of external intellectual resources, further enhance the level of intelligent manufacturing and create a "smart factory." In Binzhou, Shandong Province, product development, results incubation, production base, Africa and other target countries as production and production bases, with the United States, Europe as the international R & D center, brand innovation center layout, based on the global layout of international production capacity A bigger step.